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3 Benefits To Hiring A Design and Marketing Agency

3 Benefits To Hiring A Design and Marketing Agency

The topic of implementing a course of action for your marketing strategy by hiring a design and marketing agency is a fitting followup to our previous post in which we discussed reaching your business goals based on the quality of your marketing approach. Understanding your brand and portraying it to the world is without a doubt an essential part of laying out the solid structure on which your business is built. Collaborating with a staff of seasoned graphic designers, creative directors, and marketing specialists at an agency can have several benefits when weighed against the option of adding design and marketing duties to the regular tasks of your in-house employees.

1. You’ll Save Valuable Time.

Hiring a design and marketing agency can bring peace of mind so that you can focus on what you do best – making your company successful. When you are managing a business that requires your full attention, it can be comforting, and more productive, to know that your brand will be well taken care of. Hiring an agency means you don’t have to sacrifice your own valuable time worrying about ad purchasing, promoting new products, updating stationery, updating your website, keeping up with social media, et cetera. Imposing the responsibility of brand development and marketing strategy on yourself or your in-house staff is a burden that may be more hurtful than helpful. It can be as if you are throwing a cog in the well-oiled machine that is your business. When you’re working on a new campaign or updating your brand, a marketing agency will be able to compile and evaluate all of the data, develop a plan, and present you with a market-ready product. They will have recommendations to share, make objective conclusions about what is best for your particular goals, and come up with inspired and innovative solutions that are perfect for your business.

2. You Might Learn A Thing Or Two

A creative marketing agency will provide an indispensable resource of professional insight that you can add to your business strategy arsenal. They have an outside perspective of your company and can enlighten you and your staff on how your business is perceived. An agency will know what avenues you should take with your marketing strategy. Big news? Perhaps a press release is in order. Or maybe it’s something more interactive, for which a social media post will be more effective. Hosting an event? Your location, audience and goals all factor into developing your campaign’s style, voice and distribution plan. A creative marketing agency learns about your business’s performance with statistics, like demographics and impressions, to assess your brand’s perceived public persona and determine how to best interact with your client. They can translate the data for you to help your business target the right audience. The details can be unexpected, intriguing and even downright exciting. Considering that we’re well into the information age, it’s vital to pay attention to the data, not let it go to waste and use it to your advantage.

3. You’re Paying For Their Experience

If you have ever tried developing your company’s brand from scratch, all on your own, you will know that it is no simple endeavor. Encompassing an accurate persona to an entire business is complex and involves an infinite number of variables. From color and font choices to artwork scaling and placement, to readability and keyword development, several crucial design-related decisions affect your brand. An agency will know what questions to ask, how to put them to paper, and what traits to look for in developing and designing your marketing material. Based on the analysis and assessment of your business identity and persona, these designs could be displayed across computer screens, smart phones, magazine pages, or even at bus stops. An agency’s staff has also undergone the education and technical training required to becoming a professional in communications design, and their knowledge and skills alone are well worth the investment. You will have capable graphic designers, illustrators, web developers, content developers and social media strategists all at your disposal.

Tip: If you have reservations about keeping an agency on long-term, consider utilizing their services initially to establish the basic building blocks of your brand and develop a plan with them to create a universal style guide and document templates for future in-house use. In the long run, you will be happy and confident that you have a set of brand guidelines that can be used for your business across the board.

To find out how Alchemi Design can help you with your creative marketing needs, please call (443) 321-9895 or email info@alchemidesign.com.

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🏆 We Have A Winner!

The Maryland Office of Tourism has awarded us the 2016 Cultural, Heritage, Sports and Culinary Tourism Award for our Visit Harford! Restaurant Guide.

Award Winning Design for Restaurant Guide

Award Winning Publication, Restaurant Guide for Harford County by Alchemi Design

 

Stop, You’re Making Us Blush!

Alchemi has designed and published a custom Restaurant Guide for the community of Harford County, Maryland that lists restaurants in the area and identifies the types of food they serve, their location and contact information to help visitors get around. Complete with a creative set of icons to indicate the variety of cuisine and other services about each restaurant, the Restaurant Guide displays a fun and appetizing approach to attract the attention of the tourists and locals alike. We are so excited that our colleagues like our work and we are thankful for such positive recognition with this wonderful award from the Maryland Office Of Tourism.

View the digital version of the Harford County Restaurant Guide here.

 

We Love What We Do

Design and marketing services for the Hospitality and Tourism industries are our specialty. We use our combined experience and knowledge to take the best steps forward for all of our projects, and we pay attention to the very last detail to ensure the most effective and interesting products. We are always working hard to do the very best for each and every one of our clients and we have a lot of fun doing it. 

Other award winning works from Alchemi include our Wedding Destination Guide for Cecil County and our Restaurant Menu Design for Smokey Joe’s and Venue Book for the Georgetown Westin.

 

If you are interested in improving development, traffic and revenue in your community with a customized Restaurant Guide, Wedding Guide or other publication, please contact us. To learn more about our creative services, click here

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The Meaning Of Alchemi Is Magical

What we do defines who we are and we are Alchemi. So what does Alchemi mean? To us, it is a very powerful process of transforming something ordinary or common into something special and unique. The meaning of Alchemi is sort of our motto, that the work we do should be “as good as gold” for our clients. It reminds us to strive for the very best, to be original and to make work that shines brighter than the rest.

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Coral, Starfish and Clams, Oh My! Bridal Show Marketing

Print & Digital Bridal Show Marketing Campaign

CBRS_2016_BS-Stationery_IconThis year for the Chesapeake Beach Resort & Spa’s annual Bridal Show, Alchemi designed an elegantly whimsy look for the highly anticipated event. A bright and nautical color selection of glowing coral, deep sea blue and soft sandy beige complimented the waterfront location and enhanced the romantic atmosphere. Contact us for more information on our bridal show marketing, click here.

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Marketing Cosmetic Dentristy

We have been busy in the new year with creating a unique marketing campaign for one of our favorite dentists, Dr. Scott Finlay. We have been writing about his latest techniques in the market since he is a pioneer and  leader in cosmetic dentistry. Alchemi created a fresh branding campaign for Dr. Finlay including email marketing. This was a large undertaking since we needed to start from stratch and compile emails for different lists that not only Finlay’s office had but other businesses. Once we compiled and cleaned his lists we set out to create a new cutting edge look that was consistent with Finlay’s business goals. We feel we have achieved the overall look and first marketing projects including print and online advertising, email and public relations and look forward to progressing with this brand. Take a look at one of our monthly email campaigns. Click here!

 

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It’s Event Season!

Spring is the perfect season for wedding shows and networking events to draw prospective clients to visit your location for future business. Everyone is happy to get out after a long cold winter (like this one was!) and seeing is definitely believing when the venue puts its best foot forward to show off how they look and work during an event. The key to a successful event is attendance, both for the venue and any vendor participating. To maximize the attendance takes a comprehensive and timely marketing effort with a variety of targeted media engaged in getting the message out. No, social media alone is not yet the only way to get the word of an event out but it is definitely a part of it. A multi-media approach is best at any budget level including print, social media, radio, TV, signage and public relations. Hiring someone experienced and knowledgeable to come up with the plan and execute it is best, but if you insist on a DIY approach investing in a targeted marketing plan first is key. Marketing events can be accomplished whether you are working with a large or small budget as long as you can get the most effective results by doing the right things. Consulting with experts in the field of Event Marketing to get the most visitors to your event will reward you with more business in the long run and grow you event year after year.

 

 

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Alchemi Design Debuts New Website

You heard it here first, folks! Alchemi Design has a new website up and running.

We invite you, your friends, your neighbors — anyone you know, to visit www.AlchemiDesign.com.

While we at Alchemi devote the majority of our time towards making our clients shine, we have finally done some sprucing up of our own. Visit our site, take a look around, and let us know how we can help you ignite your business this summer.