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4 Reasons Why Branding Is Important

Often times, companies do not realize the importance of properly branding their company. In the following points, you will learn the ways in which you can get the most out of your brand and be equipped to make your brand a success for you and your business.

One: A Brand Establishes a Common Goal.

A brand is the most important building block of your business. Even before you create your business logo, website, or other marketing materials, you start with developing the core of your brand – your mission statement. It begins with a set of guidelines that represent the purpose, goals and end product of your business. With a strong mission statement, you will express the core values that your team should possess and shows your employees what is expected as a representative of your company.

In the development process, you should ask yourself a few questions: What is your end product? Who is your customer? How will consumers benefit from your product or service? What values reflect your goals? If you can answer these questions confidently, you have yourself a brand in the making.

Download and fill out our Brand Development Worksheet.

Two: A Brand Unifies Your Public Image.

Following the establishment of a hearty mission statement, your company’s visual representation can go into development. This part of the branding process includes creating a universal logo that best reflects your business as a whole. Using style, shape, color and fonts, a brand comes to life in a way that allows you to effectively appeal to consumers. The visual identity of a brand can be compiled in a customized style guide that encompasses all aspects of the brand. This makes all of the elements accessible to your entire team to use as an accurate point of reference. The style guide will break down assets like your signature tagline, primary and secondary colors (down to the specific PMS, CMYK, RGB and Hex Codes), typefaces, layout styles, shapes and usage proportions.

When you are ready to get started on developing your brand identity, contact us for more information. Alchemi Design can help you hone in on your company’s style and develop a visual representation that best reflects your brand.

Three: A Brand Makes You Memorable.

Implementing your brand in your marketing efforts allows your audience to get to know your business on a more familiar level. Proper execution of brand marketing means you are representing the same values at all times, to any one, at any place, at any time. The way you respond to a commend on Instagram, for instance, should reflect your aforementioned mission statement and exude your company’s values. It’s in the way you answer the phone at the office and interact with coworkers, or how you design your ads for the local newspaper. Connecting with your audience encourages a positive following and cultivates consumer advocacy, which leads to the ever so coveted word-of-mouth advertising.

An example of a company who effectively utilizes brand marketing is Wendy’s. Have you seen their campaigns bashing McDonald’s? They possess a common goal of providing fresh ingredients for their burgers, which they shamelessly boast over the frozen stuff you get from other fast food establishments. It’s bold, entertaining, and true to their brand.

Four: Branding Evokes Professionalism and Builds Trust.

Consistency in the representation of your company through your brand identity propagates trust and customer loyalty. Someone who has a positive experience with your product or service before they make a purchase will be more likely to be converted into a paying customer. And along the same line, you achieve a ripple effect of positive encounters, one after the other, further amplifying into potential growth in repeat customers and consumer advocacy. Also, when a customer is unsatisfied, referring back to your brand will guide you in how to react and hopefully reach a resolution to ultimately avoid a negative experience. Having that firm set of guidelines to fall back on is immensely valuable, especially as your company grows and becomes more well-known.

To make sure you achieve consistency in brand representation, make a checklist of all the channels through which your brand is marketed. Another great way is through surveys and questionnaires – your customers will appreciate that you value their feedback and that you are interested in their opinions and suggestions.

 

In summation, give a great deal of attention to the development of your brand to be sure of accurate representation that will last the lifetime of your business. A solid brand will leave nothing to question and exude confidence and value to your staff and clients alike.

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Wedding Resource Website Design

This site was built from our own ideas to create the ideal weddings resource to help prospective brides and grooms find everything they need in one place. As a data heavy site, we strived to keep it organized in order to achieve ease of use throughout the pages of the site. This site is a great way for vendors as well to gain exposure and get your business right out in front of the people that matter. Find out more about advertising with us at WalkTheAisleWeddings.com or contact us through email.

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Coral, Starfish and Clams, Oh My! Bridal Show Marketing

Print & Digital Bridal Show Marketing Campaign

CBRS_2016_BS-Stationery_IconThis year for the Chesapeake Beach Resort & Spa’s annual Bridal Show, Alchemi designed an elegantly whimsy look for the highly anticipated event. A bright and nautical color selection of glowing coral, deep sea blue and soft sandy beige complimented the waterfront location and enhanced the romantic atmosphere. Contact us for more information on our bridal show marketing, click here.

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Logo Design For Community Outreach Campaign

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Commitment To Their Community

Alchemi designed a new logo for the Chesapeake Beach Resort & Spa’s efforts to contribute to the Chesapeake Beach community in Maryland. Giving back is important to our clients at Chesapeake Beach Resort & Spa and we wanted to evoke that in the logo as much as we could. The clean lines, simple forms and oceanic color palette help translate a clear and memorable message to the viewer.

Marketing Cosmetic Dentristy

We have been busy in the new year with creating a unique marketing campaign for one of our favorite dentists, Dr. Scott Finlay. We have been writing about his latest techniques in the market since he is a pioneer and  leader in cosmetic dentistry. Alchemi created a fresh branding campaign for Dr. Finlay including email marketing. This was a large undertaking since we needed to start from stratch and compile emails for different lists that not only Finlay’s office had but other businesses. Once we compiled and cleaned his lists we set out to create a new cutting edge look that was consistent with Finlay’s business goals. We feel we have achieved the overall look and first marketing projects including print and online advertising, email and public relations and look forward to progressing with this brand. Take a look at one of our monthly email campaigns. Click here!

 

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Holiday Party Designs to Ring in the Season!

Timing is everything.

When it comes to the holiday season it is better to start earlier. Especially when it comes to party planning and holiday promotions. Take a look at some of our new holiday designs. Not only is timing important but when getting the word out for corporate parties or any holiday event, it is best if the invitation or email invite is presented with a well thought out, clear idea and cutting edge design. You want to make sure your event is remembered and people will want to attend by just viewing an invitation. Not only is timing and design important but how to get the word out? Here is another blog with some tips.

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