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4 Reasons Why Branding Is Important

Often times, companies do not realize the importance of properly branding their company. In the following points, you will learn the ways in which you can get the most out of your brand and be equipped to make your brand a success for you and your business.

One: A Brand Establishes a Common Goal.

A brand is the most important building block of your business. Even before you create your business logo, website, or other marketing materials, you start with developing the core of your brand – your mission statement. It begins with a set of guidelines that represent the purpose, goals and end product of your business. With a strong mission statement, you will express the core values that your team should possess and shows your employees what is expected as a representative of your company.

In the development process, you should ask yourself a few questions: What is your end product? Who is your customer? How will consumers benefit from your product or service? What values reflect your goals? If you can answer these questions confidently, you have yourself a brand in the making.

Download and fill out our Brand Development Worksheet.

Two: A Brand Unifies Your Public Image.

Following the establishment of a hearty mission statement, your company’s visual representation can go into development. This part of the branding process includes creating a universal logo that best reflects your business as a whole. Using style, shape, color and fonts, a brand comes to life in a way that allows you to effectively appeal to consumers. The visual identity of a brand can be compiled in a customized style guide that encompasses all aspects of the brand. This makes all of the elements accessible to your entire team to use as an accurate point of reference. The style guide will break down assets like your signature tagline, primary and secondary colors (down to the specific PMS, CMYK, RGB and Hex Codes), typefaces, layout styles, shapes and usage proportions.

When you are ready to get started on developing your brand identity, contact us for more information. Alchemi Design can help you hone in on your company’s style and develop a visual representation that best reflects your brand.

Three: A Brand Makes You Memorable.

Implementing your brand in your marketing efforts allows your audience to get to know your business on a more familiar level. Proper execution of brand marketing means you are representing the same values at all times, to any one, at any place, at any time. The way you respond to a commend on Instagram, for instance, should reflect your aforementioned mission statement and exude your company’s values. It’s in the way you answer the phone at the office and interact with coworkers, or how you design your ads for the local newspaper. Connecting with your audience encourages a positive following and cultivates consumer advocacy, which leads to the ever so coveted word-of-mouth advertising.

An example of a company who effectively utilizes brand marketing is Wendy’s. Have you seen their campaigns bashing McDonald’s? They possess a common goal of providing fresh ingredients for their burgers, which they shamelessly boast over the frozen stuff you get from other fast food establishments. It’s bold, entertaining, and true to their brand.

Four: Branding Evokes Professionalism and Builds Trust.

Consistency in the representation of your company through your brand identity propagates trust and customer loyalty. Someone who has a positive experience with your product or service before they make a purchase will be more likely to be converted into a paying customer. And along the same line, you achieve a ripple effect of positive encounters, one after the other, further amplifying into potential growth in repeat customers and consumer advocacy. Also, when a customer is unsatisfied, referring back to your brand will guide you in how to react and hopefully reach a resolution to ultimately avoid a negative experience. Having that firm set of guidelines to fall back on is immensely valuable, especially as your company grows and becomes more well-known.

To make sure you achieve consistency in brand representation, make a checklist of all the channels through which your brand is marketed. Another great way is through surveys and questionnaires – your customers will appreciate that you value their feedback and that you are interested in their opinions and suggestions.

 

In summation, give a great deal of attention to the development of your brand to be sure of accurate representation that will last the lifetime of your business. A solid brand will leave nothing to question and exude confidence and value to your staff and clients alike.

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Alchemi Wins dotCOMM Awards!

Last week, we received notification that Alchemi Design has won two dotCOMM Awards! Not just one, but two! We are so excited to have earned such recognition for our work on our own website redesign project as well as the main events marketing piece for the Annapolis Waterfront Hotel Venue Book, a Marriott, Autograph Collection hotel. Here’s a closer look at our award winning projects.

 

alchemidesign.com
dotCOMM Awards 2017 Gold Winner for the Website/Small Business Category*

Alchemi Design’s New Website

Since the establishment of our company in 2005, Alchemi Design & Publications has kept a consistent online presence with our website and social media, maintaining our brand identity to establish a recognizable presence in the digital world. Last year, with ten years under our belt, we felt it was time for a refresh, not only to our online brand but also to the technical aspects of the code, layout and organization. In the hopes of creating an improved digital experience, we have designed our current website with a client-conscious mindset. But that’s enough of explaining… go check it out and let us know what you think. Leave a comment on the blog, send us a message on our Contact page, or hit us up on Facebook.

Alchemi can help you design a custom website for your business and services. Another example of website design work, please visit the The Wright Firm’s website. We took their existing website, advertising and print collaterals and updated the branding to better reflect their professional and sophisticated approach. If you would like to learn more about how Alchemi can help you with your own website design or marketing needs please email or call (443) 321-9895.

Annapolis Waterfront Hotel Venue Book
dotCOMM Awards 2017 Platinum Winner for the Owned Media/eBrochure Category*

Award Winning Venue Book

This custom venue book for the Annapolis Waterfront Hotel is the fourth edition of the hotels events marketing tool designed to showcase the Annapolis Waterfront Hotel as a premier wedding and reception venue. The book highlights the best and most unique features of the hotel and event space. As commissioned by the Annapolis Waterfront Hotel and partnering with the hotels preferred vendors, Alchemi designed and published the book for both print and digital distribution, creating an online ebrochure with interactive links, allowing an infinite reach to potential customers. Once we completed the book, the materials were handed off to the hotel’s marketing department for distribution, and voila!

All of our team members at Alchemi share a passion for providing local businesses with the best marketing and design tools we can offer. Our goal is to help you establish your brand identity, reach your target audience and increase your sales and consumer traffic. If you would like to inquire about our publications and marketing services, please email or call (443) 321-9895.

 

Tell us what you think and leave a comment for us below!

*The dotCOMM Awards are administered by the Association of Marketing and Communications Professionals.

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🏆 We Have A Winner!

The Maryland Office of Tourism has awarded us the 2016 Cultural, Heritage, Sports and Culinary Tourism Award for our Visit Harford! Restaurant Guide.

Award Winning Design for Restaurant Guide

Award Winning Publication, Restaurant Guide for Harford County by Alchemi Design

 

Stop, You’re Making Us Blush!

Alchemi has designed and published a custom Restaurant Guide for the community of Harford County, Maryland that lists restaurants in the area and identifies the types of food they serve, their location and contact information to help visitors get around. Complete with a creative set of icons to indicate the variety of cuisine and other services about each restaurant, the Restaurant Guide displays a fun and appetizing approach to attract the attention of the tourists and locals alike. We are so excited that our colleagues like our work and we are thankful for such positive recognition with this wonderful award from the Maryland Office Of Tourism.

View the digital version of the Harford County Restaurant Guide here.

 

We Love What We Do

Design and marketing services for the Hospitality and Tourism industries are our specialty. We use our combined experience and knowledge to take the best steps forward for all of our projects, and we pay attention to the very last detail to ensure the most effective and interesting products. We are always working hard to do the very best for each and every one of our clients and we have a lot of fun doing it. 

Other award winning works from Alchemi include our Wedding Destination Guide for Cecil County and our Restaurant Menu Design for Smokey Joe’s and Venue Book for the Georgetown Westin.

 

If you are interested in improving development, traffic and revenue in your community with a customized Restaurant Guide, Wedding Guide or other publication, please contact us. To learn more about our creative services, click here

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The Meaning Of Alchemi Is Magical

What we do defines who we are and we are Alchemi. So what does Alchemi mean? To us, it is a very powerful process of transforming something ordinary or common into something special and unique. The meaning of Alchemi is sort of our motto, that the work we do should be “as good as gold” for our clients. It reminds us to strive for the very best, to be original and to make work that shines brighter than the rest.

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View the New Harford Restaurant Guide

We are excited to share the new Visit Harford! Restaurant Guide. The guide was produced with the Visit Harford Tourism office showcasing the restaurants in Harford county, Maryland. This is a free guide listing county restaurants to promote the area to large groups, outings, families and sporting events. We created a unique and colorful key with icons for each food type and services. Whether you are looking for a formal dinner or a crab feast for a large group of 20. Each listing provides contact information, location, and services so you can find the right fit. You can find the online version here.

county restaurant guide

Restaurant Guide for Visit Harford!

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Wedding Resource Website Design

This site was built from our own ideas to create the ideal weddings resource to help prospective brides and grooms find everything they need in one place. As a data heavy site, we strived to keep it organized in order to achieve ease of use throughout the pages of the site. This site is a great way for vendors as well to gain exposure and get your business right out in front of the people that matter. Find out more about advertising with us at WalkTheAisleWeddings.com or contact us through email.

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3 Main Reasons Why You Should Market Your Business On Facebook

Before we had today’s access to social networking resources, we were exposed to information and advertising through traditional media such as TV, radio and local newspapers. Through recent years, methods of communication have changed causing a shift in the ways in which we gather, interpret and receive information. Facebook advertising is a good way to help your business connect to customers.

1. Interaction is key.

The internet and social media have become major avenues of communication for both consumers and businesses alike. Facebook uses “two-way communication” allowing your consumers and potential clients to interact with your business and communicate in real time with feedback, problems and resolutions, product user experience, etc. “In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.” (1) These capabilities encourage transparency and trust between businesses and clients.

2. No website? No problem.

Even if you don’t have a website for your business, you can use Facebook to promote your business’ services and products to the audiences you want to reach. “Because of the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.” (2) A Facebook Fan Page allows you to describe your business and location, create posts and photo albums and even promote special offers to your followers.

3. Insights help improvement.

Facebook has a built in tracking system which provides you with Insights that reflect the viewer traffic and clicks that happen on your page. You’ll know where your viewers are coming from and what strategies are most effective for your specific goals. “Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts.” (3)

Facebook insights

In conclusion, social media is a great way to connect with your customers and potential clients. Not only can you interact with existing customers, you can also gain significant exposure to a larger audience that you normally would not reach by advertising on Facebook and boosting posts on your Business Page. If this seems like an overwhelming task to organize and execute on your own, marketing firms can help guide you and manage the accounts and all other administrative tasks to keep your page running properly and effectively. Our staff at Alchemi creates posts and advertising campaigns for clients through many social media channels including Facebook. We are here to answer your advertising questions, advise you on how to approach your needs, and execute a plan to achieve your marketing goals.

(1) https://www.facebook.com/notes/webuzz/why-facebook-marketing-is-important-in-promoting-businesses-nowadays/228337750515634/

(2) http://www.networksolutions.com/education/how-can-facebook-help-my-business/

(3) https://www.facebook.com/business/overview