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3 Benefits To Hiring A Design and Marketing Agency

3 Benefits To Hiring A Design and Marketing Agency

The topic of implementing a course of action for your marketing strategy by hiring a design and marketing agency is a fitting followup to our previous post in which we discussed reaching your business goals based on the quality of your marketing approach. Understanding your brand and portraying it to the world is without a doubt an essential part of laying out the solid structure on which your business is built. Collaborating with a staff of seasoned graphic designers, creative directors, and marketing specialists at an agency can have several benefits when weighed against the option of adding design and marketing duties to the regular tasks of your in-house employees.

1. You’ll Save Valuable Time.

Hiring a design and marketing agency can bring peace of mind so that you can focus on what you do best – making your company successful. When you are managing a business that requires your full attention, it can be comforting, and more productive, to know that your brand will be well taken care of. Hiring an agency means you don’t have to sacrifice your own valuable time worrying about ad purchasing, promoting new products, updating stationery, updating your website, keeping up with social media, et cetera. Imposing the responsibility of brand development and marketing strategy on yourself or your in-house staff is a burden that may be more hurtful than helpful. It can be as if you are throwing a cog in the well-oiled machine that is your business. When you’re working on a new campaign or updating your brand, a marketing agency will be able to compile and evaluate all of the data, develop a plan, and present you with a market-ready product. They will have recommendations to share, make objective conclusions about what is best for your particular goals, and come up with inspired and innovative solutions that are perfect for your business.

2. You Might Learn A Thing Or Two

A creative marketing agency will provide an indispensable resource of professional insight that you can add to your business strategy arsenal. They have an outside perspective of your company and can enlighten you and your staff on how your business is perceived. An agency will know what avenues you should take with your marketing strategy. Big news? Perhaps a press release is in order. Or maybe it’s something more interactive, for which a social media post will be more effective. Hosting an event? Your location, audience and goals all factor into developing your campaign’s style, voice and distribution plan. A creative marketing agency learns about your business’s performance with statistics, like demographics and impressions, to assess your brand’s perceived public persona and determine how to best interact with your client. They can translate the data for you to help your business target the right audience. The details can be unexpected, intriguing and even downright exciting. Considering that we’re well into the information age, it’s vital to pay attention to the data, not let it go to waste and use it to your advantage.

3. You’re Paying For Their Experience

If you have ever tried developing your company’s brand from scratch, all on your own, you will know that it is no simple endeavor. Encompassing an accurate persona to an entire business is complex and involves an infinite number of variables. From color and font choices to artwork scaling and placement, to readability and keyword development, several crucial design-related decisions affect your brand. An agency will know what questions to ask, how to put them to paper, and what traits to look for in developing and designing your marketing material. Based on the analysis and assessment of your business identity and persona, these designs could be displayed across computer screens, smart phones, magazine pages, or even at bus stops. An agency’s staff has also undergone the education and technical training required to becoming a professional in communications design, and their knowledge and skills alone are well worth the investment. You will have capable graphic designers, illustrators, web developers, content developers and social media strategists all at your disposal.

Tip: If you have reservations about keeping an agency on long-term, consider utilizing their services initially to establish the basic building blocks of your brand and develop a plan with them to create a universal style guide and document templates for future in-house use. In the long run, you will be happy and confident that you have a set of brand guidelines that can be used for your business across the board.

To find out how Alchemi Design can help you with your creative marketing needs, please call (443) 321-9895 or email info@alchemidesign.com.

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4 Reasons Why Branding Is Important

Often times, companies do not realize the importance of properly branding their company. In the following points, learn ways in which you will get the most out of your brand and be equipped to make your brand a success for you and your business.

One: A Brand Establishes a Common Goal.

A brand is the most important building block of your business. Even before you create your business logo, website, or other marketing materials, you start with developing the core of your brand – your mission statement. It begins with a set of guidelines that represent the purpose, goals and end product of your business. With a strong mission statement, expressing the core values of your team should possess and show your employees what is expected as a representative of your company.

In the development process, ask yourself a few questions: What is your end product? Who is your customer? How will consumers benefit from your product or service? What values reflect your goals? If you can answer these questions confidently, you have yourself a brand in the making.

Download and fill out our Brand Development Worksheet.

Two: A Brand Unifies Your Public Image.

Following the establishment of a hearty mission statement, your company’s visual representation can go into development. This part of the branding process includes creating a universal logo that best reflects your business as a whole. Using style, shape, color and fonts, a brand comes to life in a way that allows you to effectively appeal to consumers. The visual identity of a brand can be compiled in a customized style guide that encompasses all aspects of the brand. This makes all of the elements accessible to your entire team to use as an accurate point of reference. The style guide will break down assets like your signature tagline, primary and secondary colors (down to the specific PMS, CMYK, RGB and Hex Codes), typefaces, layout styles, shapes and usage proportions.

When you are ready to get started on developing your brand identity, contact us for more information. Alchemi Design can help you hone in on your company’s style and develop a visual representation that best reflects your brand.

Three: A Brand Makes You Memorable.

Implementing your brand in your marketing efforts allows your audience to get to know your business on a more familiar level. Proper execution of brand marketing means you are representing the same values at all times, to any one, at any place, at any time. The way you respond to a commend on Instagram, for instance, should reflect your aforementioned mission statement and exude your company’s values. It’s in the way you answer the phone at the office and interact with coworkers, or how you design your ads for the local newspaper. Connecting with your audience encourages a positive following and cultivates consumer advocacy, which leads to the ever so coveted word-of-mouth advertising.

An example of a company who effectively utilizes brand marketing is Wendy’s. Have you seen their campaigns bashing McDonald’s? They possess a common goal of providing fresh ingredients for their burgers, which they shamelessly boast over the frozen stuff you get from other fast food establishments. It’s bold, entertaining, and true to their brand.

Four: Branding Evokes Professionalism and Builds Trust.

Consistency in the representation of your company through your brand identity propagates trust and customer loyalty. A client who has a positive experience with your product or service before they make a purchase will be more likely to be converted into a paying customer. And along the same line, you achieve a ripple effect of positive encounters, one after the other, further amplifying into potential growth in repeat customers and consumer advocacy. Also, when a customer is unsatisfied, referring back to your brand will guide you in how to react and hopefully reach a resolution to ultimately avoid a negative experience. Having that firm set of guidelines to fall back on is immensely valuable, especially as your company grows and becomes more well-known.

To make sure you achieve consistency in brand representation, make a checklist of all the channels through which your brand is marketed. Another great way is through surveys and questionnaires – your customers will appreciate that you value their feedback and that you are interested in their opinions and suggestions.

 

In summation, give a great deal of attention to the development of your brand to be sure of accurate representation that will last the lifetime of your business. A solid brand will leave nothing to question and exude confidence and value to your staff and clients alike.

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Wedding Resource Website Design

This site was built from our own ideas to create the ideal weddings resource to help prospective brides and grooms find everything they need in one place. As a data heavy site, we strived to keep it organized in order to achieve ease of use throughout the pages of the site. This site is a great way for vendors as well to gain exposure and get your business right out in front of the people that matter. Find out more about advertising with us at WalkTheAisleWeddings.com or contact us through email.

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3 Main Reasons Why You Should Market Your Business On Facebook

Before we had today’s access to social networking resources, we were exposed to information and advertising through traditional media such as TV, radio and local newspapers. Through recent years, methods of communication have changed causing a shift in the ways in which we gather, interpret and receive information. Facebook advertising is a good way to help your business connect to customers.

1. Interaction is key.

The internet and social media have become major avenues of communication for both consumers and businesses alike. Facebook uses “two-way communication” allowing your consumers and potential clients to interact with your business and communicate in real time with feedback, problems and resolutions, product user experience, etc. “In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.” (1) These capabilities encourage transparency and trust between businesses and clients.

2. No website? No problem.

Even if you don’t have a website for your business, you can use Facebook to promote your business’ services and products to the audiences you want to reach. “Because of the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.” (2) A Facebook Fan Page allows you to describe your business and location, create posts and photo albums and even promote special offers to your followers.

3. Insights help improvement.

Facebook has a built in tracking system which provides you with Insights that reflect the viewer traffic and clicks that happen on your page. You’ll know where your viewers are coming from and what strategies are most effective for your specific goals. “Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts.” (3)

Facebook insights

In conclusion, social media is a great way to connect with your customers and potential clients. Not only can you interact with existing customers, you can also gain significant exposure to a larger audience that you normally would not reach by advertising on Facebook and boosting posts on your Business Page. If this seems like an overwhelming task to organize and execute on your own, marketing firms can help guide you and manage the accounts and all other administrative tasks to keep your page running properly and effectively. Our staff at Alchemi creates posts and advertising campaigns for clients through many social media channels including Facebook. We are here to answer your advertising questions, advise you on how to approach your needs, and execute a plan to achieve your marketing goals.

(1) https://www.facebook.com/notes/webuzz/why-facebook-marketing-is-important-in-promoting-businesses-nowadays/228337750515634/

(2) http://www.networksolutions.com/education/how-can-facebook-help-my-business/

(3) https://www.facebook.com/business/overview

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Grow Your Business With Online Marketing

98% of CMOs and marketers affirm that offline and online marketing are merging with the top area in marketing as Digital Commerce. †

Having an online presence for your business is crucial now that the majority of consumers shop electronically. Help engage your clients with integrated online marketing. We can get you out in front of them with overall branding, website creation, social media management and online advertising.

website designNeed a website?

Whether you have an existing website you would like to update, or you want to rebrand you company we can assist you in meeting your goals. We will help you develop and display your content in a way that is most beneficial to you and your audience. Check out our latest project on Rebranding & Website Design.

Ask us about our website design and content development services.

BlogIcons_fbHow about social media presence?

Social media has become an essential marketing platform for businesses to get out in front of the right audience. We assess the most appropriate channels that will most benefit your business and develop campaigns that will achieve the best results.

Ask us about our social media marketing services.

BlogIcons_googleWant to get Googled?

As a Google Partner, we can create campaigns specifically focused on exactly the audience you want to reach by geo targeting and retargeting your campaign. By customizing your overall outreach, we can help you improve the effectiveness of your marketing efforts.

Ask us about our services as a Google Partner.

†Source: Gartner CMO Spend Survey 15/16.

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Coral, Starfish and Clams, Oh My! Bridal Show Marketing

Print & Digital Bridal Show Marketing Campaign

CBRS_2016_BS-Stationery_IconThis year for the Chesapeake Beach Resort & Spa’s annual Bridal Show, Alchemi designed an elegantly whimsy look for the highly anticipated event. A bright and nautical color selection of glowing coral, deep sea blue and soft sandy beige complimented the waterfront location and enhanced the romantic atmosphere. Contact us for more information on our bridal show marketing, click here.

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Marketing Cosmetic Dentristy

We have been busy in the new year with creating a unique marketing campaign for one of our favorite dentists, Dr. Scott Finlay. We have been writing about his latest techniques in the market since he is a pioneer and  leader in cosmetic dentistry. Alchemi created a fresh branding campaign for Dr. Finlay including email marketing. This was a large undertaking since we needed to start from stratch and compile emails for different lists that not only Finlay’s office had but other businesses. Once we compiled and cleaned his lists we set out to create a new cutting edge look that was consistent with Finlay’s business goals. We feel we have achieved the overall look and first marketing projects including print and online advertising, email and public relations and look forward to progressing with this brand. Take a look at one of our monthly email campaigns. Click here!

 

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Holiday Party Designs to Ring in the Season!

Timing is everything.

When it comes to the holiday season it is better to start earlier. Especially when it comes to party planning and holiday promotions. Take a look at some of our new holiday designs. Not only is timing important but when getting the word out for corporate parties or any holiday event, it is best if the invitation or email invite is presented with a well thought out, clear idea and cutting edge design. You want to make sure your event is remembered and people will want to attend by just viewing an invitation. Not only is timing and design important but how to get the word out? Here is another blog with some tips.

HIA_HolidayCard

 

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How do you get the word out?

Do you have a new product or service? Did you expand your business? How will you let customers know? There are multiple answers to this question.

Yes you can buy an ad in the local paper but what about leveraging social media? Today’s advertisers and communications companies globally are shifting their PR/Marketing strategies to keep up with the ever-changing trends. Alchemi is well positioned in this arena and has supported multiple clients that were frustrated due to a lack of knowledge and the doom and gloom perception that they could never catch up. This is a huge misconception as many companies (including some very well known brands) are behind the times and haven’t engaged their message and brand socially. This lack of action often relates to the simplest of issues with fear sitting at the pinnacle.  

Results can be quickly obtained by simply testing the waters and there are multiple ways to accomplish this. You can engage with certain social sites such as Twitter, Facebook, Pinterest, etc., write a blog related to your product or industry, disseminate information through national wire services and other media outlets to name a few. Results are tangible and can easily be compared to past awareness. You should never engage in a Social plan without having a goal in mind. This can relate to the number of views your web page receives to the number of likes your information received on Facebook; both are powerful indicators for your overall success.

If this topic resonates with you, it’s time to engage experts that can propel your brand and increase client awareness.