Holiday Marketing Strategies to Start Now
Have you begun making plans for the holidays, including client events, holiday specials, Christmas parties, gifts, and more? The holiday season is around the corner and believe it or not, late summer is the time to start planning your holiday marketing efforts. In this blog, we’ll walk you through three holiday marketing ideas and how you can approach your marketing accordingly.
1. Create a Holiday Event Experience
For holiday event planning you need to start early to book the place, build a theme, and send invites. Are you creating an event for clients to say thank you? What is your theme? Some popular holiday party themes include ugly sweaters, white elephant gift exchange, or a specific charity donation. Your party theme and purpose can be worked into the invite design, defining the event as its own mini brand. Another method for achieving a cohesive event is by designating specific theme colors, which can be used throughout the event marketing, for instance in the dress code, event décor, or favors at the event. Do you have a client list with mailing addresses for invites? If so, consider the printing and mailing timeline which can be up to 6 or 8 weeks. Events are all about the details, so start early.
2. Craft a Holiday Special Offer
For special holiday offer campaigns, you will need marketing materials to promote your offer. If clients are in the office or you have a shop, print flyers and have a framed offer flyer by the front desk or checkout. If you have a running screen display, create a slide for the offer. If you work with clients remotely, create an email campaign with the offer, develop a web landing page with the special, push to your text contact system if you have one, and post to social media to spread the word and reach your audience. All the materials or online pages should have a defined holiday campaign brand, like the mini-brand for events we discussed above. And don’t forget about the what the holidays are all about; the holiday season is a time for joy, family, and giving to one another. Do you have a special organization you work with or donate to? Include this messaging in your campaigns and avoid sounding corporate in your language. Craft your message with emotions in mind. Again, start early, as many customers shop or book holiday specials months before December.
3. Give Thoughtful Client Gifts and Cards
Looking for innovative holiday gifts for clients can be difficult. Now is the time to start thinking about and designing your holiday gift materials. As marketers, we know client holiday gifts, invitations, and cards are an important part of your brand experience, so we recommend brainstorming many ideas for items that your clients will love. Think outside the box to find gift ideas that resonate with your brand’s mission and will be actually useful in your client’s everyday lives, so every time they reach for your gift, you’re at the top of their mind.
Where to Find Holiday Marketing Services
Alchemi has many ideas for campaigns if you need help determining what the best approach would be for your business’s holiday marketing needs. Our full-service agency can create campaign designs for every platform where you reach your clients and customers, like social media, website, email, and print. We will work with you as a partner in the process to develop messaging that conveys the holiday spirit while still feeling like your brand.
From thoughtful gift ideas and cards to service special concepts and event marketing, Alchemi is here to help connect you with your audience for the holidays. Contact us today!