Category: Marketing & Public Relations
Hi, Meagan Connolly here, founder of Alchemi Design. Every winter, I dive into the trends shaping marketing for the upcoming year, and this year is no exception. Let’s talk about some of the key players for 2025, including a few familiar favorites—yes, AI is still making waves—and new angles to keep your strategies sharp.
Creating value-driven content is crucial for engaging audiences and establishing a strong brand presence on social media. The key to successful social media marketing lies in offering content that resonates with your audience, addresses their needs, and provides genuine value.
LinkedIn is a powerhouse for B2B lead generation, with 80% of social media leads coming from the platform. Leveraging it effectively can build valuable connections and drive business growth. Below we’ve compiled the top ways to use LinkedIn to generate leads –
Driving traffic to your website remains one of the best ways to boost your brand presence among your target audience. Here are our top 5 tips on how to drive traffic to your website:
Have you heard about brand archetypes? Although it may sound silly to base your brand identity on some characters from stories, brand archetypes can be effective because they are so simple.
We live in an interconnected digital world where consumers are very informed and increasingly conscious of their environmental impact. There is an increasing demand for businesses to provide transparency, authenticity, to practice sustainability, and communicate their ethical practices. As a result, the marketing industry is experiencing a transformative shift to the “new norm of the digital age”.
We live in an interconnected digital world where consumers are very informed and increasingly conscious of their environmental impact. There is an increasing demand for businesses to provide transparency, authenticity, to practice sustainability, and communicate their ethical practices. As a result, the marketing industry is experiencing a transformative shift to the “new norm of the digital age”.
Engaging content plays a crucially essential role in not only building a strong brand, but in fostering a genuine connection with respective target audiences. A brand is much more than merely a logo and a tagline. A true brand sparks an emotional connection with its audience and builds an everlasting loyalty with its audience.
AI has been making significant strides in various industries, and the world of SEO is no exception. As AI technology advances, it’s on the brink to revolutionize the future of SEO, reshaping the way search engines
operate and how businesses optimize their online presence.
In today’s digital age, social media has become indispensable for businesses and individuals alike. To unlock its true potential, a strategic approach is essential, taking into account each platform’s unique…
