Video Email Marketing
A picture is worth a thousand words and the significance of video content is pivotal. Marketers are utilizing video email marketing to engage target audiences and improve the effectiveness of their email campaigns.
Video Marketing Tips
Tip: Use videos to announce product updates, exhibit company culture, and share informative content
Businesses use short videos and GIFs to visually communicate a wealth of information and forge a deeper connection between a brand’s products/services and consumers. Videos are effective because they build brand awareness and loyalty, build authentic credibility and personal trust, and humanize your brand organically while positioning your brand as an authority.
54% of consumers prefer videos from their favorite brands over an article or blogpost and 95% viewed explainer videos to learn more about a product/service. 80% of small businesses said videos increased their brand’s traffic and sales.
Tip: Keep videos between 30 – 60 seconds
Effective videos engage with audiences because they are eye-catching, captivating, and visually dynamic. With the average attention span of customers falling right around 8 seconds, effective videos use visual, verbal, and auditory hooks to hold attention long enough to establish trust.
Tip: Include the word “video” in your subject line to increase open rates
Did you know videos can reduce customer resistance to marketing emails? This is because customers like to be entertained rather than sold to. Videos are also easier to consume on mobile devices, which is a primary way customers view emails.
Benefits of Video Marketing
Video marketing can boost Google SEO ratings, leading more traffic to your website. Videos have also been known to increase click-through rates, generate business leads, and raise conversion rates and sales.
Video email marketing is a key marketing tool that should be a part of any effective content marketing strategy.
Alchemi Design can help you design and manage a stellar email marketing campaign to increase you brand awareness. Check out our digital marketing services below! https://alchemidesign.com/digital-marketing-annapolis-marketing-agency/.