Here are five marketing trends to look out for in 2023!
There are always new and exciting ways to market, and 2023 is no different. Digital ad trends, social media posting trends, and platform updates are all changing. Let’s take a look at what’s happening this year.
1. Interest-Based Ads
Google ads emphasize interest-based advertising as a core component of their advertising strategy. With Google moving away from cookie tracking codes, this focus on targeting users based on their interests allows for more efficient and effective delivery of ads and can help advertisers maximize the impact of their campaigns. By leveraging the vast amounts of data that Google collects, they are able to deliver relevant and high-quality ads that are tailored to the user’s preferences, leading to higher engagement and better ROI for the advertiser.
2. Short Video
Social media short video trends have become increasingly popular in recent years, with platforms such as TikTok and Instagram Reels leading the charge. These platforms have revolutionized the way people can create, share, and consume content, providing an exciting and engaging environment to explore and discover new ideas. While creating these videos keep in mind your music is just as important. Search for trending music to help with your reach. Furthermore, the sheer variety of content available on these platforms has made them incredibly attractive to potential viewers, and this trend shows no signs of slowing down anytime soon.
3. TikTok
TikTok has grown into a popular platform for businesses to utilize in order to gain exposure, build their brand, and increase their reach. With the platform’s growing popularity, more and more businesses are taking advantage of its many features and benefits, such as the ability to create content quickly and easily, the ability to reach a wide range of demographics, and the ability to quickly engage with followers. Additionally, businesses can take advantage of the platform’s analytics tools to track the performance of their content and gain valuable insights into their followers’ habits and preferences. With its many advantages, it’s no wonder that businesses everywhere are turning to Tiktok to help them reach their goals.
4. Influencer marketing
Influencer Marketing has become increasingly more accessible with the growth of social media platforms. Content creators have the ability to easily showcase and promote products, resulting in more collaborations between influencers and companies. If you have a product to market, it is important to do your research and identify influencers in your target market – the current digital landscape makes it easier than ever to connect with them. Take advantage of the various platforms to promote and tag in order to reach a larger audience and establish a successful influencer marketing campaign.
5. Continue Brand Awareness
There are many ways to advertise and stay visible on social platforms. However, consumers prefer to purchase from brands they trust and have seen before. This comes from brand awareness, which can be achieved by posting regularly, sending clients emails, and participating in community events. Having a comprehensive marketing plan to reach your target market helps maintain this awareness and keeps you ahead of other companies offering similar products or services.
This is just a sample of trends that will be happening in 2023. Social media, digitals ads and brand marketing are becoming increasingly more sophisticated. If you are overwhelmed with your companies marketing reach out, we can help. Schedule your call today!