The Marketing Trends You Need to Know for 2022

This year, we’re seeing interesting new design and color trends that are bold, exciting, and bright. As people leave their computer screens and home offices to engage with the real world, businesses will be holding more events and in-person experiences. With this event, trends comes a need for design and color that grab your audience’s attention. Read on to learn how you can use the best of 2022 in your marketing.

1. Printed Items are an Essential

With an anticipated boost in event and show attendance, more signage and print materials will be imperative for an effective event marketing campaign. If you need to sell tickets or specific products, think about incorporating a QR code in both digital and print to feature the product or event.

The color trends of the year include bold colors and bright paper; think Astro Bright papers for postcard announcements and signs with electric colors. Grab the attention of passersby and don’t shy away from neon pinks, yellows, and blues. These bright colors are gaining popularity in retail stores and product businesses. When it comes to texture, we’re seeing more soft-touch papers and gold foil integrated into print projects. The tactile experience of your marketing can have just as much power as the visuals.

2. ’90s and ‘20s Retro are Back

Breakaway from conservative design and colors; nostalgia for MTV, grunge, and punk has seen a huge resurgence in the last year and will continue to be on the rise. We have seen this trend for the past couple of years within the wedding industry in wedding invitations, favors, and décor. Check out our wedding website for more information here. Holographic foil and spot gloss can add dimension to a 90’s inspired print piece and make an impact on your audience.

If 90’s grunge doesn’t fit the personality of your business, evoke a 20’s art deco look by choosing products and designs that reflect the era. Create a cut-out look within an illustration and use metallic accents or paper to provide a classic but still exciting look for the hospitality or tourism industries.

3. Use Digital Media Strategically

These trends are just as popular for digital use as they are for live events and brick-and-mortar businesses. Building campaigns with both print and digital media in mind will be the most effective way to reach your audience. Utilize polls or surveys within your social media and ask questions through live video to receive feedback on your brand. If you have a unique perspective on your industry that you’d like to share, consider starting a podcast. You can also use gifs or video graphics to enhance your stories or posts. Social media has been on the rise for the past couple of years, and we are seeing 53% of males versus 46% of females using social media. According to Hootsuite, there has been a 10% increase in social media use over the last year! Figure out the best channels for you to build your brand.

4. Business and Product Trends

The top industries projected to grow in 2022 are travel and hospitality, food and beverage, and healthcare. These industries have a resurgence and people are looking to form human connections. As people engage with events in professional and recreational settings, the top growing products within the design industries are brochures, event tickets, labels folders, and forms. Networking events and trade shows are also on the rise.

We’re also seeing a rise in entrepreneurship and business startups. With these business cards, labels and online e-commerce websites are on an uptick. Think about incorporating online ordering and chat services with these new businesses to engage directly with your audience when they have a question.

5. Talk Up Your Social or Environmental Commitments

Social responsibility and consumers increasingly aware of the brands they are purchasing from is a very large trend. It is not just about the product they are selling but their process and their impact on the environment, the people, and giving back to the communities. If your business has a passion for specific community service or social or ethical campaigns, communicate that to your audience. Explain how you give back or what you do to not leave a global footprint. You can explain your causes or process in your brochures, website, signage as people are very aware and want to know the stories behind the businesses.

When you know your audience, you’re able to tailor your marketing and create custom treatments to printed and online projects that resonate with your target consumer. If you have an upcoming event or if you’re looking for guidance on print and digital marketing, reach out to our team. With a 16-year legacy, we know the best marketing strategies to define your business as an industry leader.