Driving traffic to your website remains one of the best ways to boost your brand presence among your target audience. Here are our top 5 tips on how to drive traffic to your website:
Your website may have an encyclopedia’s worth of content, but if you are not utilizing SEO properly, your information will not be ranking in search engines. Properly maintaining your content for SEO means paying attention to meta descriptions on each page, updating image alt tags with every image upload, and making sure your page titles have corrected hierarchy (Titles should be marked H1 for the most important titles, H2 for the second most important, and so on.) Be aware that search engines also rank websites based on userability, so if your website is slow, not optimized for mobile, or does not have a secure SSL certificate, you will have a hard time attracting your target audience to your website and holding their attention. Make sure your UX is compatible with Google Chrome, the leading browser used in the US, to keep engagement high. Optimize your UX to give users immediate access to what they want when they access your website. This will increase website clicks, further establishing your domain authority.
Deliver High-Quality Content.
Your audience is not robots, so coming up with ideas for content should be based on their real, human needs. While incredibly useful for generating content, AI is limited in its ability to relate and connect with human needs and can only make calculated guesses as to what your audience wants to see from you. Once you dive into your audience’s needs, create different forms of content that solve their problems. If you already write blogs and post on social media, consider recreating content such as infographics or videos. If you are updating content you’ve already posted on your site, be sure to make a significant number of changes. Updating a blog post from 2023 to 2024 without changing information or providing new insights can harm your website ranking, since Google tracks previous versions of your pages. If you post blogs with a smaller word count, make sure to add original thoughts throughout instead of using AI to write it. Google places a score for authenticity on short-form media that could boost your website’s ranking.
Make Social Media Your Website’s BFF.
Websites and social media are both fantastic tools for spreading brand awareness. When combined, these two are even more powerful. In many cases, social media is the first touchpoint that introduces your audience to your brand. It provides quick tidbits of information without being boring or overwhelming. Social media is the key that unlocks the personality of your brand while offering value, enticing users to want to know more about your services or products. If your audience is engaged enough to finish reading your post, watching your video, or clicking on your bio page, you do them a disservice by not offering a link to more information on your website.
If you have been thinking about *finally* organizing your email lists and sending out regular emails, now is the time to start. Emails are a great way to direct an already–interested audience to your website, by having multiple links of interest. Consider including links in your email to your services, a recently published blog post, or a “book a call” page. Don’t forget to add any relevant buttons below your copy!
Showcase Your Experience on Other Sites.
Collaborating with other websites to contribute content as an author can be an excellent way for your audience to find you through backlinks. Websites with a high authority ranking are trusted sources and will boost your website traffic significantly just by mentioning you and linking to your website. Co-producing content such as podcasts and videos on other sites boosts your credibility and helps establish your authority in the industry. Invest in public relations and good media coverage for your site. This will help to raise your domain authority ranking.
Take the Time to Do It Right.
Be patient. If you have just built your website and you have a newer business, your content may not start ranking effectively until you’ve established an audience. Focus on continuously providing helpful information and updating your brand to connect with the right audience. It may take some time to establish credibility, but the payoff is worth it.
By implementing these strategies, you can effectively increase traffic to your website, improving both your online presence and business growth. Need help getting started with your website, social media, or email marketing? Discover these articles or get in touch with us to see how we can help!
