Before we had today’s access to social networking resources, we were exposed to information and advertising through traditional media such as TV, radio and local newspapers. Through recent years, methods of communication have changed causing a shift in the ways in which we gather, interpret and receive information. Facebook advertising is a good way to help your business connect to customers.
1. Interaction is key.
The internet and social media have become major avenues of communication for both consumers and businesses alike. Facebook uses “two-way communication” allowing your consumers and potential clients to interact with your business and communicate in real time with feedback, problems and resolutions, product user experience, etc. “In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.” (1) These capabilities encourage transparency and trust between businesses and clients.
2. No website? No problem.
Even if you don’t have a website for your business, you can use Facebook to promote your business’ services and products to the audiences you want to reach. “Because of the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.” (2) A Facebook Fan Page allows you to describe your business and location, create posts and photo albums and even promote special offers to your followers.
3. Insights help improvement.
Facebook has a built in tracking system which provides you with Insights that reflect the viewer traffic and clicks that happen on your page. You’ll know where your viewers are coming from and what strategies are most effective for your specific goals. “Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts.” (3)
In conclusion, social media is a great way to connect with your customers and potential clients. Not only can you interact with existing customers, you can also gain significant exposure to a larger audience that you normally would not reach by advertising on Facebook and boosting posts on your Business Page. If this seems like an overwhelming task to organize and execute on your own, marketing firms can help guide you and manage the accounts and all other administrative tasks to keep your page running properly and effectively. Our staff at Alchemi creates posts and advertising campaigns for clients through many social media channels including Facebook. We are here to answer your advertising questions, advise you on how to approach your needs, and execute a plan to achieve your marketing goals.