Historic Inns of Annapolis
As a client since 2006, our agency has a long history with Historic Inns of Annapolis. We have completed six wedding venue books and branding for this iconic Annapolis wedding staple. Historic Inns comprises three venues in downtown Annapolis that are perfectly suited for historic elegance, charming city streets and gorgeous Chesapeake Bay waterfront in Maryland’s capital city.
Our wedding books have increased bookings and our brand design has given Historic Inns a colonial identity with authority for years to come.
250th Anniversary Branding:
The Historic Inns of Annapolis, marking its 250th anniversary, enlisted Alchemi Design’s expertise to develop a comprehensive branding and marketing campaign. This included print materials, promotional items, social media management, public relations, digital marketing, website updates, email marketing, and tracking/measurement.
Results:
Social Media Success: Alchemi Design achieved record-high engagement on social media, with 65,000 monthly impressions on Facebook. Posting frequency increased significantly, from once a month to one to two times per week, driving increased brand visibility and engagement.
Comprehensive Marketing Coverage: The branding and marketing efforts effectively promoted the 250th anniversary events and wedding fair, resulting in heightened awareness and attendance. The cohesive branding across various channels contributed to a memorable and impactful celebration of the Historic Inns of Annapolis’ milestone.
