Destination Southern Maryland is comprised of three counties in the region of Southern Maryland represented by the Southern Maryland Heritage Area Consortium. We developed an organized and highly comprehensible format for marketing materials such as a regional map brochure that is distributed across the Mid-Atlantic. We rebranded the Consortium to engage with current visitors highlighting the unique history and points of interest throughout the area.

The much needed design of an updated logo coincided with the scope of the overall project and was carried over into the redesign of the website. In the redesign of the website, our agency prioritized function. The website serves as a directory for locations throughout Southern Maryland, including museums, parks, wineries, campsites and more. We included an interactive map that site visitors can use to see where each location is in the region.