We live in an interconnected digital world where consumers are very informed and increasingly conscious of their environmental impact. There is an increasing demand for businesses to provide transparency, authenticity, to practice sustainability, and communicate their ethical practices. As a result, the marketing industry is experiencing a transformative shift to the “new norm of the digital age”.

Engaging content plays a crucially essential role in not only building a strong brand, but in fostering a genuine connection with respective target audiences. A brand is much more than merely a logo and a tagline. A true brand sparks an emotional connection with its audience and builds an everlasting loyalty with its audience.