Do you have a new product or service? Did you expand your business? How will you let customers know? There are multiple answers to this question.
Yes you can buy an ad in the local paper but what about leveraging social media? Today’s advertisers and communications companies globally are shifting their PR/Marketing strategies to keep up with the ever-changing trends. Alchemi is well positioned in this arena and has supported multiple clients that were frustrated due to a lack of knowledge and the doom and gloom perception that they could never catch up. This is a huge misconception as many companies (including some very well known brands) are behind the times and haven’t engaged their message and brand socially. This lack of action often relates to the simplest of issues with fear sitting at the pinnacle.
Results can be quickly obtained by simply testing the waters and there are multiple ways to accomplish this. You can engage with certain social sites such as Twitter, Facebook, Pinterest, etc., write a blog related to your product or industry, disseminate information through national wire services and other media outlets to name a few. Results are tangible and can easily be compared to past awareness. You should never engage in a Social plan without having a goal in mind. This can relate to the number of views your web page receives to the number of likes your information received on Facebook; both are powerful indicators for your overall success.
If this topic resonates with you, it’s time to engage experts that can propel your brand and increase client awareness.