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4 Reasons Why Branding Is Important

Often times, companies do not realize the importance of properly branding their company. In the following points, you will learn the ways in which you can get the most out of your brand and be equipped to make your brand a success for you and your business.

One: A Brand Establishes a Common Goal.

A brand is the most important building block of your business. Even before you create your business logo, website, or other marketing materials, you start with developing the core of your brand – your mission statement. It begins with a set of guidelines that represent the purpose, goals and end product of your business. With a strong mission statement, you will express the core values that your team should possess and shows your employees what is expected as a representative of your company.

In the development process, you should ask yourself a few questions: What is your end product? Who is your customer? How will consumers benefit from your product or service? What values reflect your goals? If you can answer these questions confidently, you have yourself a brand in the making.

Download and fill out our Brand Development Worksheet.

Two: A Brand Unifies Your Public Image.

Following the establishment of a hearty mission statement, your company’s visual representation can go into development. This part of the branding process includes creating a universal logo that best reflects your business as a whole. Using style, shape, color and fonts, a brand comes to life in a way that allows you to effectively appeal to consumers. The visual identity of a brand can be compiled in a customized style guide that encompasses all aspects of the brand. This makes all of the elements accessible to your entire team to use as an accurate point of reference. The style guide will break down assets like your signature tagline, primary and secondary colors (down to the specific PMS, CMYK, RGB and Hex Codes), typefaces, layout styles, shapes and usage proportions.

When you are ready to get started on developing your brand identity, contact us for more information. Alchemi Design can help you hone in on your company’s style and develop a visual representation that best reflects your brand.

Three: A Brand Makes You Memorable.

Implementing your brand in your marketing efforts allows your audience to get to know your business on a more familiar level. Proper execution of brand marketing means you are representing the same values at all times, to any one, at any place, at any time. The way you respond to a commend on Instagram, for instance, should reflect your aforementioned mission statement and exude your company’s values. It’s in the way you answer the phone at the office and interact with coworkers, or how you design your ads for the local newspaper. Connecting with your audience encourages a positive following and cultivates consumer advocacy, which leads to the ever so coveted word-of-mouth advertising.

An example of a company who effectively utilizes brand marketing is Wendy’s. Have you seen their campaigns bashing McDonald’s? They possess a common goal of providing fresh ingredients for their burgers, which they shamelessly boast over the frozen stuff you get from other fast food establishments. It’s bold, entertaining, and true to their brand.

Four: Branding Evokes Professionalism and Builds Trust.

Consistency in the representation of your company through your brand identity propagates trust and customer loyalty. Someone who has a positive experience with your product or service before they make a purchase will be more likely to be converted into a paying customer. And along the same line, you achieve a ripple effect of positive encounters, one after the other, further amplifying into potential growth in repeat customers and consumer advocacy. Also, when a customer is unsatisfied, referring back to your brand will guide you in how to react and hopefully reach a resolution to ultimately avoid a negative experience. Having that firm set of guidelines to fall back on is immensely valuable, especially as your company grows and becomes more well-known.

To make sure you achieve consistency in brand representation, make a checklist of all the channels through which your brand is marketed. Another great way is through surveys and questionnaires – your customers will appreciate that you value their feedback and that you are interested in their opinions and suggestions.

 

In summation, give a great deal of attention to the development of your brand to be sure of accurate representation that will last the lifetime of your business. A solid brand will leave nothing to question and exude confidence and value to your staff and clients alike.

Marketing Cosmetic Dentristy

We have been busy in the new year with creating a unique marketing campaign for one of our favorite dentists, Dr. Scott Finlay. We have been writing about his latest techniques in the market since he is a pioneer and  leader in cosmetic dentistry. Alchemi created a fresh branding campaign for Dr. Finlay including email marketing. This was a large undertaking since we needed to start from stratch and compile emails for different lists that not only Finlay’s office had but other businesses. Once we compiled and cleaned his lists we set out to create a new cutting edge look that was consistent with Finlay’s business goals. We feel we have achieved the overall look and first marketing projects including print and online advertising, email and public relations and look forward to progressing with this brand. Take a look at one of our monthly email campaigns. Click here!

 

dentist marketing

Chesapeake Beach Resort & Spa Bridal Show Recap

The Chesapeake Beach Resort & Spa’s annual Bridal show was held on March 22 during a one day reprieve in the weather from Old Man Winter. The balmy breezes and mild temperature gave the record three hundred attendees a real feel for what their wedding could be like at the gorgeous waterfront property. Dozens of vendors added to the show atmosphere with music demonstrations, beautiful decor in the two ballrooms, bridal fashions, and product samples. Many brides shopped the show then relaxed outside enjoying the view from the Waterfront Wedding Dome. Food and drink tastings were provided by the Resort, several weddings were booked that day and a great time was had by all!

 

Historic Inns of Annapolis Wedding Fair

Wedding season is officially upon us! The Historic Inns of Annapolis Wedding Fair is coming up this Sunday, March 30, 2014. Here is a sneak preview of this year’s Wedding Fair design. We can’t wait to see all of our Marketing Materials on display at this year’s Fair! For more information on the Wedding Fair, visit: http://alchemidesign.ticketleap.com/hiaweddingfair/

 

Historic Inns of Annapolis Wedding Fair Flyer

Historic Inns of Annapolis Wedding Fair Flyer

Chesapeake Beach Resort & Spa Bridal Show

Here is a sneak preview of the design for this year’s Bridal Show at the Chesapeake Beach Resort & Spa. The show will be held Saturday, March 22, 2014 from 2-5 pm. We are happy to be creating the Resort’s Bridal Show Marketing Materials for the 4th year in a row. It always gives us a thrill when we go to the event and see how well all of the pieces come together and the branding at work. Stayed tuned, more pictures to come! For more information about the Bridal Show, click here.

Chesapeake Beach Resort & Spa Flyer

Spreading Holiday Cheer

For us (and we guess for most of you too) the holiday season is both part wonder and stress, especially this holiday past where the tight time between Thanksgiving and Christmas made us all feel short of time to prepare. Each year, we like to let our creative sides go wild, salute our relationships and thank all our wonderful clients by coming up with a little holiday gift. As we are a collection of graphic designers we love paper and the chance to use our hands to create things both entertaining, useful and shamefully promotional.

We like to think we are hitting the mark on these ideas every year but end up having a chuckle at some of our results. For instance in 2012 we came up with the thought to spread holiday warmth to all by sending imported European hot chocolate during what was a record warm holiday season. Last year we thoughtfully prepared an “illuminating” gift centered on a keychain flashlight and greeting card all mailed in shiny gold bubble pack envelopes. Not only did we nearly go blind stuffing the envelopes (they were shiny) all the feedback we received on the gifts was how thrilled everyone was with the envelopes with no mention of the functional flashlight. No matter – the goal is to be remembered which was mission accomplished!

 

Alchemi 2012 Christmas Present

Alchemi 2012 Christmas Present

 

Alchemi 2013 Christmas Present