How do you get the word out?

Do you have a new product or service? Did you expand your business? How will you let customers know? There are multiple answers to this question.

Yes you can buy an ad in the local paper but what about leveraging social media? Today’s advertisers and communications companies globally are shifting their PR/Marketing strategies to keep up with the ever-changing trends. Alchemi is well positioned in this arena and has supported multiple clients that were frustrated due to a lack of knowledge and the doom and gloom perception that they could never catch up. This is a huge misconception as many companies (including some very well known brands) are behind the times and haven’t engaged their message and brand socially. This lack of action often relates to the simplest of issues with fear sitting at the pinnacle.  

Results can be quickly obtained by simply testing the waters and there are multiple ways to accomplish this. You can engage with certain social sites such as Twitter, Facebook, Pinterest, etc., write a blog related to your product or industry, disseminate information through national wire services and other media outlets to name a few. Results are tangible and can easily be compared to past awareness. You should never engage in a Social plan without having a goal in mind. This can relate to the number of views your web page receives to the number of likes your information received on Facebook; both are powerful indicators for your overall success.

If this topic resonates with you, it’s time to engage experts that can propel your brand and increase client awareness.

Kudos to Our Clients & Us

Recently a few of our hospitality clients have won awards from different entities in recognition of their consistency in pleasing their clients. Awards from organizations like TripAdvisor, About.com and various local and national publications. These are especially important today because they are driven by their customer’s input using social media.  We have worked with many clients to consult and manage social media accounts to push certain events and customer satisfaction projects. While we at Alchemi Design would like to claim full responsibility for our client’s awards through our dedication to their branding and advertising, it is a large part due to their individual experiences with each customer that seals the deal. We can use this opportunity to point out that the common factor here is consistency. These clients who are recognized have consistent advertising practices we recommend in many outlets which we are happy to create and expedite for them. Not to mention that having our firm actually do this advertising work frees up their staff so they can devote their time to the customer service that will inspire even more customers to seek them out. We congratulate these clients on their wisdom and hard work!

View links to our award write-ups here and here.