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Spring is the perfect season for wedding shows and networking events to draw prospective clients to visit your location for future business. Everyone is happy to get out after a long cold winter (like this one was!) and seeing is definitely believing when the venue puts its best foot forward to show off how they look and work during an event. The key to a successful event is attendance, both for the venue and any vendor participating. To maximize the attendance takes a comprehensive and timely marketing effort with a variety of targeted media engaged in getting the message out. No, social media alone is not yet the only way to get the word of an event out but it is definitely a part of it. A multi-media approach is best at any budget level including print, social media, radio, TV, signage and public relations. Hiring someone experienced and knowledgeable to come up with the plan and execute it is best, but if you insist on a DIY approach investing in a targeted marketing plan first is key. Marketing events can be accomplished whether you are working with a large or small budget as long as you can get the most effective results by doing the right things. Consulting with experts in the field of Event Marketing to get the most visitors to your event will reward you with more business in the long run and grow you event year after year.
Or ebrochures as we call them. It is a whole new ballgame when you are able to extend your audience with digital media. Most print magazines have seen the benefit to creating an online version and by doing so have been able to report higher readership. Including the below facts in the magazine industry according to the 2013/2014 MPA Magazine Media Factbook and “20 Tweetable Truths about Magazine Media 2012:
- 91% of all adults, 94% of adults under 35 and 96% of adults under 25 read print or digital magazines.
- The top 25 print magazines reach far more adults and teens than the top 25 regularly scheduled primetime TV shows.
- More than 150 print magazine titles have thrived for more than 50 years; only nine TV programs can say the same.
- Consumers spend more than $300 million each month buying magazines at newsstand.
- Magazine readership remains steady despite the biggest economic downturn in 80 years.
We see the same value when creating brochures and books for our clients as we create digital brochures along side the printed piece.
Take a look at some of our ebrochures: