Marketing Cosmetic Dentristy

We have been busy in the new year with creating a unique marketing campaign for one of our favorite dentists, Dr. Scott Finlay. We have been writing about his latest techniques in the market since he is a pioneer and  leader in cosmetic dentistry. Alchemi created a fresh branding campaign for Dr. Finlay including email marketing. This was a large undertaking since we needed to start from stratch and compile emails for different lists that not only Finlay’s office had but other businesses. Once we compiled and cleaned his lists we set out to create a new cutting edge look that was consistent with Finlay’s business goals. We feel we have achieved the overall look and first marketing projects including print and online advertising, email and public relations and look forward to progressing with this brand. Take a look at one of our monthly email campaigns. Click here!


dentist marketing

Chesapeake Beach Resort & Spa Bridal Show Recap

The Chesapeake Beach Resort & Spa’s annual Bridal show was held on March 22 during a one day reprieve in the weather from Old Man Winter. The balmy breezes and mild temperature gave the record three hundred attendees a real feel for what their wedding could be like at the gorgeous waterfront property. Dozens of vendors added to the show atmosphere with music demonstrations, beautiful decor in the two ballrooms, bridal fashions, and product samples. Many brides shopped the show then relaxed outside enjoying the view from the Waterfront Wedding Dome. Food and drink tastings were provided by the Resort, several weddings were booked that day and a great time was had by all!


Historic Inns of Annapolis Wedding Fair

Wedding season is officially upon us! The Historic Inns of Annapolis Wedding Fair is coming up this Sunday, March 30, 2014. Here is a sneak preview of this year’s Wedding Fair design. We can’t wait to see all of our Marketing Materials on display at this year’s Fair! For more information on the Wedding Fair, visit:


Historic Inns of Annapolis Wedding Fair Flyer

Historic Inns of Annapolis Wedding Fair Flyer

Chesapeake Beach Resort & Spa Bridal Show

Here is a sneak preview of the design for this year’s Bridal Show at the Chesapeake Beach Resort & Spa. The show will be held Saturday, March 22, 2014 from 2-5 pm. We are happy to be creating the Resort’s Bridal Show Marketing Materials for the 4th year in a row. It always gives us a thrill when we go to the event and see how well all of the pieces come together and the branding at work. Stayed tuned, more pictures to come! For more information about the Bridal Show, click here.

Chesapeake Beach Resort & Spa Flyer

Spreading Holiday Cheer

For us (and we guess for most of you too) the holiday season is both part wonder and stress, especially this holiday past where the tight time between Thanksgiving and Christmas made us all feel short of time to prepare. Each year, we like to let our creative sides go wild, salute our relationships and thank all our wonderful clients by coming up with a little holiday gift. As we are a collection of graphic designers we love paper and the chance to use our hands to create things both entertaining, useful and shamefully promotional.

We like to think we are hitting the mark on these ideas every year but end up having a chuckle at some of our results. For instance in 2012 we came up with the thought to spread holiday warmth to all by sending imported European hot chocolate during what was a record warm holiday season. Last year we thoughtfully prepared an “illuminating” gift centered on a keychain flashlight and greeting card all mailed in shiny gold bubble pack envelopes. Not only did we nearly go blind stuffing the envelopes (they were shiny) all the feedback we received on the gifts was how thrilled everyone was with the envelopes with no mention of the functional flashlight. No matter – the goal is to be remembered which was mission accomplished!


Alchemi 2012 Christmas Present

Alchemi 2012 Christmas Present


Alchemi 2013 Christmas Present