Do you have events or promotions happening over the crazy holiday season? One of the best ways to get the word out is through email marketing. By sending an email to a specific list of customers, all of whom have opted in to receive your emails, you can send messages directly to your target market.
How can I boost my response rate?
Including links to buy tickets online to your event or promotion results in a better response rate because there are fewer steps for your customers in comparison to having them purchase tickets over the phone or in person. For instance we see a direct correlation for our clients events ticket sales when we create an email with links to purchase online versus sending an email without that option.
But what if I don’t have any events or promotions during the holidays?
It is important to send email campaigns on a regular basis so your customers don’t forget about you. If you don’t have any holiday events or promotions going on, sending a general holiday email is a good way to remind them of you. You can keep your message sweet and simple or take this opportunity to remind them of your holiday hours.
If you have further questions about email marketing be sure to contact us. We can work with you to create a marketing plan for your upcoming events!
New Years Eve Country Music Campaign
Holidays at the Tidewater Inn
Gift of Hospitality Campaign
Or ebrochures as we call them. It is a whole new ballgame when you are able to extend your audience with digital media. Most print magazines have seen the benefit to creating an online version and by doing so have been able to report higher readership. Including the below facts in the magazine industry according to the 2013/2014 MPA Magazine Media Factbook and “20 Tweetable Truths about Magazine Media 2012:
- 91% of all adults, 94% of adults under 35 and 96% of adults under 25 read print or digital magazines.
- The top 25 print magazines reach far more adults and teens than the top 25 regularly scheduled primetime TV shows.
- More than 150 print magazine titles have thrived for more than 50 years; only nine TV programs can say the same.
- Consumers spend more than $300 million each month buying magazines at newsstand.
- Magazine readership remains steady despite the biggest economic downturn in 80 years.
We see the same value when creating brochures and books for our clients as we create digital brochures along side the printed piece.
Take a look at some of our ebrochures:
Chesapeake Beach Resort & Spa Corporate Packet
Hotel Monaco Venue Book
Royal Sonesta Venue Book
Packaging design for the Chesapeake Beach Resort & Spa’s new product line. This great nautical presentation reflects the waterfront feel of the spa!
Rock the Dock promotional t-shirts, part of the Rock the Dock campaign at Chesapeake Beach Resort & Spa!
We were excited to see our new welcome signs hanging up at the Chesapeake Bay Beach Club and the Tidewater Inn!
New playful illustrative designs for our concert campaign series at Chesapeake Beach Resort & Spa!
You heard it here first, folks! Alchemi Design has a new website up and running.
We invite you, your friends, your neighbors — anyone you know, to visit www.AlchemiDesign.com.
While we at Alchemi devote the majority of our time towards making our clients shine, we have finally done some sprucing up of our own. Visit our site, take a look around, and let us know how we can help you ignite your business this summer.
The votes are in, and Chesapeake Bay Beach Club has been named Capital Style’s Bridal Reader’s Choice Best Wedding Site.
We want to tell you about an exciting event happening tomorrow in Thurmont, MD: the ThorpeWood Open House!
ThorpeWood is a great venue for Corporate Meetings, Team-Building Activities, Reunions, Weddings and more! Meet us there tomorrow, September 15th from 1pm – 8pm. Click on the image below to learn more about the venue ThorpeWood, and we look forward to seeing you there tomorrow!